I can’t understand what Airtel
feels about one rupee. The latest advertisement from them for watching videos
in one rupee is not having a clear stand and actually it appears gross to me.
In almost all the videos in this campaign one guys who values the one rupee
asks the other guy whom doesn’t seems to value the one rupee. They sometimes
use words like after all it is one rupee. I hate that part as they say
something negative about the one unit of Indian currency. However small its
value is, it is money and they should’ve respected that. If the guy who made
such statement is some kind of negative role or if someone else corrects him, that would’ve been okay, but in their
advertisements, they show him as hero as he says something and wins over the
other guy.
Here is what happens: The first
guy owes second guy one rupee. The second guy asks the first guy to give him
the one rupee. First guy says, “c’mon yaar, after all it is one rupee. Moreover
I do not have it.” When second guy insists, first guy show a video in his
mobile phone and says, “This video cost is one rupee and enjoy it.” In the end,
the second is also happy and he joins the first guy to say, “Enjoy videos for
just one rupee from Airtel.”
I am more like the second guy
and I can see how it will be in his perspective. I want my one rupee, but the
other guy is showing some bullshit video. Who cares for that video at that
time? If I am asking for one rupee, that means I value that high.
And what I feel in the end of
video is, “For one rupee, all you can get is to watch a video.” That degrades
the value of one rupee and also the video. Airtel or its advertisement company
might have thought that viewers think watching a video is precious. I don’t
feel so. If they have avoided the argument part for one rupee, then I could’ve
accepted the video. Just plain statement, “Watch Videos for just one rupee!”
might have been better. Even the word “Just” isn’t good in that position, that
doesn’t stress it. But the person who doesn’t respects one rupee and just showing
the video instead is something that makes me nauseous.
I don’t
want to talk about it anymore.
No comments:
Post a Comment